How we work
No discovery phase. No retainer. No agency theatre.
Four stages, and you can stop after any of them. Here is exactly what happens, in order, including the parts most studios would rather you didn't ask about.
The review
You send a web address. Nothing else — no brief, no forms, no call.
Within two working days you get a written review: what's slow and by how much, what breaks on a phone, what a search engine can and can't see, and what a stranger arriving cold would misunderstand. Specific, with the measurements attached.
It's free and there's no obligation. Plenty of people take the review to their existing developer and get it fixed there. That's a fine outcome.
What it costs you
One email, and about ten minutes reading the reply.
What we need
Your web address. That's genuinely all.
The quote
If you want work done, you get one price and one date. Both fixed, both in writing, both agreed before anyone starts.
The price doesn't move because the job turned out harder than expected — that's our risk to carry, not yours. It moves only if you add something that wasn't in the agreement, and then we'll tell you the new number before doing it.
- Half up front, half when the site goes live
- No hourly billing, ever
- No monthly fee unless you specifically want ongoing work
Typical timeline
Starter Refresh: about a week.
Full Revamp: two to four weeks.
Growth: quoted per project.
The build
We write the pages, structure the site around what people actually came to do, and rebuild it to load quickly on a mid-range phone on a bad connection — which is the real test, not a laptop on office wifi.
You see a working version on a private address partway through, not a picture of one. You give notes. We make changes. There is one round of changes included; almost nobody needs a second.
Where you have photographs of real work and real staff, we use them. They outperform stock photography by a distance, and everyone can tell the difference.
What we'll ask you for
Your services and rough prices, the areas you cover, any photographs of real jobs, and your Google listing if you have one.
The handover
The site goes live on your domain, your hosting account, in your name. You get the logins. You own the lot.
This is the part worth reading twice. A lot of small studios keep the domain or the hosting in their own account, so leaving means losing your website and your email. We don't do that, and if you're currently with someone who does, we'll help you get it back regardless of whether you hire us.
Afterwards you can call us, call somebody else, or never think about it again. Nothing is locked.
You receive
Domain and hosting logins, the source files, a one-page plain-English guide to changing your own text, and a note of what we'd do next.
AlsoThe unglamorous part
Things we won't do
We won't put a cookie banner on your site to harvest data you'll never look at. We won't add six tracking scripts and then bill you for the site being slow.
We won't promise you the top of Google. Nobody can, and anyone who does is either guessing or lying. We'll make your site findable and honest, and that does most of the work for a local business.
And we won't take a job we're the wrong people for. If you need a booking system wired into software you already run, sometimes the right answer is a specialist — we'd rather point you at one than learn on your money.